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Welcome to True Texas BBQ New Braunfels

True Texas BBQ New Braunfels is a gem located at 2965 I-35 in New Braunfels, Texas. Renowned for its mouthwatering barbecue, this eatery brings the essence of authentic Texas BBQ to life. Customers rave about the friendly service, with staff like Kevin ensuring a memorable experience. The menu features a delectable variety of options, including brisket sandwiches and flavorful three-meat plates, all served hot and fresh. While the parking lot setting may not inspire ambiance, the fantastic food and outdoor seating make it worthwhile. Whether dining in or ordering to-go, True Texas BBQ satisfies cravings with a genuine Texas flair.

True Texas BBQ New Braunfels: Reviews & Ratings

John Lokos
John Lokos

Kevin and Chris were extremely friendly and pleasant to speak with. Had to wait a couple mins and they stayed late to make my order. I was extremely grateful as I arrived hungry @ 9pm. Food was delicious.

John
John

Always excellent food, arguably the best bbq in the area, somehow. Only reason atmosphere is rated low is because its the parking lot of a grocery store, and its hot

Jaycee Varela
Jaycee Varela

Order togo plates. Food was hot, fresh and mmm mmm good. The parking is shared with HEB customers so parking could be tricky but they do have. Walk up counter outside for faster service. You can also call a head of time.

Noel Guzman
Noel Guzman

There is outside seating available here. You can pay card or take the ticket inside for cash payment. Had brisket sandwich, 3 meat plate with sides. Drinks and jalapenos on the side. BBQ here is delicious had ribs pulled pork and ribs on the 3 meat plate.

L V
L V

100% awesome! Always friendly service and Kevin is absolutely spectacular. He has a very good attention to detail and always makes sure we have everything we need or want in our bag. Ask for Kevin! But they’re all very nice and good at their jobs!

Ana Bruja - Khayos
Ana Bruja - Khayos

This place is always good. Especially for place located in a super market. Very nice sitting area. Would recommend to eat here before grocery shopping. The corn bread is so so but thats is about it.

Lisa Revell
Lisa Revell

Such a special gem! A great spot for some solid TX Bbq & sides. Brisket was so tender, flavorful & juicy. Their Peach Cobbler is mouth-watering!! Very impressed! Excellent customer service as they come to check on you & the outside area was clean. HEB consistently just does it right!! Love My HEB!

Jessica Hernandez
Jessica Hernandez

I had an amazing experience at this BBQ spot! The food was absolutely delicious—perfectly smoked meats, rich flavors, and sides that hit the spot. But what really stood out was the customer service. The staff went above and beyond to make sure we felt welcomed and taken care of. Friendly, attentive, and genuinely passionate about what they do—it made the whole visit even more enjoyable. If you’re looking for great BBQ and top-tier hospitality, this is the place to go. Highly recommend!

Location

Welcome to True Texas BBQ New Braunfels, a delightful pit stop for barbecue enthusiasts located at 2965 I-35, New Braunfels, TX 78130. This local gem is dedicated to serving up mouthwatering BBQ that captures the heart and soul of Texas cuisine. Whether you're a seasoned BBQ aficionado or a curious newcomer, the experience here promises to be memorable.

As you step up to the walk-up counter (a favorite among regulars), you'll encounter an array of tempting options, from succulent brisket sandwiches to robust three-meat plates that include smoked ribs and pulled pork. The glowing reviews from satisfied patrons echo a consistent theme: the food is not only delicious but also fresh and hot, served with generous sides that elevate every meal.

Customer experiences highlight the friendly and attentive staff at True Texas BBQ. One standout employee, Kevin, has garnered a special mention for his exceptional service and attention to detail, making every visit feel personal and inviting. Reviews note that even during busy hours—like the admirable late service granted to a hungry customer at 9 PM—the team remains cheerful, making the dining experience as enjoyable as the food itself.

While the atmosphere may be set in the shared parking lot of a grocery store—an occasional challenge for parking—this façade quickly melts away once you take your first bite. The outdoor seating offers a casual setting perfect for enjoying gooey ribs and zesty jalapeños on the side. It’s evident that despite the surroundings, the true star here is the food.

If you're on the hunt for BBQ in the New Braunfels area, look no further than True Texas BBQ. With its enticing menu options and a team committed to providing excellent customer service, your taste buds are sure to thank you. So grab your friends, indulge in some genuine Texas BBQ, and enjoy every savory moment!

For more information or to place an order, you can reach them at +1 830-312-5740. Don’t forget to ask for Kevin when you're there!